The campaign is a donation project that involves planting mango trees in barren areas of Africa in order to address problems of poverty and famine. It aims to foster independence by offering education on cultivation and providing mango seedlings to households. THE FACE SHOP has been operating the HIMANGO Campaign together with a corporation called HIMANGO since 2010. Through the project of distributing mango trees to areas in South Sudan in Africa and the HIMANGO Village Project of the complex education & culture center, THE FACE SHOP is helping strengthen the capability of local villagers and supporting their economic independence. Equipped with vocational training school, kindergarten, elementary school, library, food services, mango farm, well, and rest rooms, the HIMANGO Village provides a one-stop solution for all family members, children and parents alike. THE FACE SHOP is sponsoring a campaign of planting mango trees in Tonj in South Sudan, where late Catholic priest Lee Tae-seok dedicated his life!