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  • brand
    • The Face Shop
    • BI/Brand Font
    • BRAND HISTORY
    • NATURAL INGREDIENTS
    • MAJOR PRODUCTS LINEUP
    • SOCIAL CONTRIBUTION
    • STORE
    • AD ARCHIVE
  • PRODUCT
brand intro
이전 다음
THE FACE SHOP BI

We present to you our BI, returning to the nature in 2015. Our BI consists of a circular logo depicting Demeter,
the goddess of beauty and force of nature, and brand name logo around her describing THE FACE SHOP heritage.

Our inspiration originates from the nature so abundant and diverse on the planet Earth.
											We gather the wisdom nature is giving us, look closely at different cultures in other parts of the world for new ideas, and gather all of them to create a ‘cornucopia’ of various outstanding skincare and cosmetic products full of natural beauty. We believe that nature carries stories for all. THE FACE SHOP will together share the story of nature.
Gather from the nature
THE FACE SHOP values the nature as it is.
THE FACE SHOP’s renewed emblem depicts a jar that sincerely embraces the vitality of nature based on the belief of self-existing force of nature.
Achieve beauty from the nature
The face at the middle of THE FACE SHOP’s emblem represents our will to express the ultimate beauty of nature achieved through presenting mother nature as she is and realizing the vitality within
THE FACE SHOP BI GUIDE LINE

THE FACE SHOP uses two BI variants: the logotype and logomark. The logotype and logomark may be used only by itself,
and they cannot be used together. Specified guidelines may not be modified or recombined at discretion.

더페이스샵 BI 가이드라인
THE FACE SHOP InkLipquid Fonts

The InkLipquid fonts branded by THE FACE SHOP are the following.

잉크립퀴드체 예시
브랜드 히스토리

이전
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008 ~ 2006
  • 2005 ~ 2003
다음
2015년
  • 10

    Won 1st prize on Customer Satisfaction of
    moisturizing cream from KMA

  • 3

    2015 Selected as Korea’s masterpiece brand
    in the first half of the year (Character mask)

  • 2

    Entry into Bahrain, Kyrgyzstan, Mauritius,
    and South Africa

GLOBAL THE FACE SHOP BI

Operates 3,000 stores in 35 countries around the world
Korea: 1,208 stores/Global: 1,792 stores (As of November 2015)

글로벌 매장 현황
Natural ingredients

THE FACE SHOP’s products begin from nature, delivering value.

Jeju Volcanic Clay
A rare natural porous ingredient formed 600,000 years ago when Mt. Halla errupted and petrified quickly. Helps sebum absorption and cares for pores inside out. Main Products: Jeju Volcanic Clay Line
Bamboo
Bamboo Extract from Damyang delivers moisture into the skin to help retain moisture and skin resilience while preventing the roughening of skin. Main Products: Damyang Bamboo Soothing Gel
Pearl
Pearl obtained from pristine natural environment of Korea gives radiant skin. Pearl is a natural jewel that represents health, long life, and wealth that has been a brightening ingredient for the rare beauty.
Tibetan Mushroom
An ingredient originate from the Caucasus region, known as one of the three non-disease longevity villages, and recreated by Tibet monks’ fermentation technique into a fermented oil. Tibetan mushroom fermented oil helps kin to retain.
Tamanu Seed
Tamanu Seed has been called God-sent sacred material by Polynesians and has been used as a soothing ingredient.It helps soothe sensitive skin with its excellent skin protection effect.
English Breakfast Tea
The herbal tea ingredient is obtained with great care by using a tea aging method. It moisturizes skin by providing abundant moisture to dry, tired skin. Main Products: The Fresh for Men Line
Mango Seed
The king of all tropical fruits, mango greatly improves skin protection and elasticity. Seed contains significant amount of polyphenols, having over 48 times more of them than the flesh that help make a healthy, moist skin. Main Products: Mango Seed Line
Chia Seed
An ingredient given as a ration of ancient Aztec warriors, chia seed holds 10 times more water than its own weight that forms a natural moisturizing barrier to create a clear, dewy moist skin. Main Products: Chia Seed Line
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